A Brand Strategist, Community Developer, & Digital Marketer.
About.
I am Meg.
A graduate of Cornell University. A lifelong learner. A wearer of many hats; however, the ones that currently suit me best are:
-
Brand strategist
-
Community developer
-
Digital content marketer
When working with a personal or business brand, I begin with understanding (or developing) a brand strategy. An effective brand strategy looks like:
"Hope is not a strategy."
Vince Lombardi
Why does strategy matter?
Your business can suffer if you don’t know who you are, why you exist, what you believe in, or what you’re trying to achieve.
Most importantly, without a coherent strategy, you are more likely to make poor resource allocation decisions, leading to profit loss, or worse, the death of your business.
Isn't that too rigid?
Agility is not a strategy - it's a capability.
Yes, it's a valuable capability that can have immediate benefits, but being able to turn on a dime doesn't mean you'll turn in the right direction.
Effective strategy guides effective marketing; effective marketing generates sales, respects the lifetime value of a customer, and drives sustained profit.
​
Strategy ⟶ Marketing ⟶ Sales ⟶ Profit
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter Drucker
Skills
Content Strategy Community Development Email Marketing Branding Partnership Management Podcast Strategy Fundraising
Social Media Consulting Affiliate Marketing
Work Experience
August 2019 - Present
Production Assistant & Digital Marketer, Nutrition Media, LLC
-
Create, strategize, & manage the digital and social media content for Diana Rodgers, RD, including content for SustainableDish.com, SacredCow.info, soon-to-be-announced Global Food Justice Alliance, & the film & book, "Sacred Cow: The Case for Better Meat"
-
Strategize & produce a weekly podcast, increasing monthly downloads from 3K to 15K per month
-
Manage a portfolio of brand partners, media relationships, industry experts, & other regenerative agriculture & real food advocates & influencers
-
Developed & launched an impact strategy for the film & book "Sacred Cow: The Case for Environmental, Nutritional, & Ethical Case for Better Meat"
-
Created & implemented a social media strategy, growing followers from 25K to 99K, tripling engagement rates, & achieving verification, all via organic branding & community development techniques
-
Created & implemented an email marketing strategy, growing email list from 8K to 80K subscribers with a 25% open rate & 3% click-through rate
-
Developed & launched an online course & group coaching service
-
Implemented a monetization strategy incorporating brand partnerships, speaking engagements, & digital events, enabling Ms. Rodgers to achieve financial security
August 2019 - Present
Impact Strategist & Digital Marketer, Meg Chatham, LLC
-
Develop customer avatars for brands & solopreneurs
-
Listen & engage with brand & solopreneur target communities to glean messaging insights for future content creation
-
Strategize & implement impact plans using social & digital media to grow & develop target communities
-
Strategize monetization opportunities that align the brand or solopreneur strengths with the challenges their customers or audience face
-
Provide ongoing support for continued growth & acceleration of brand awareness
December 2015 - Present
Acquisition Project Manager, Legacy Field Services & Vanguard Renewables
-
Coordinate the right-of-way & site acquisition for natural gas lines & anaerobic digesters to turn manure from dairy operations & food waste into natural gas
-
Research & prepare surface & mineral title reports for affected properties
-
Manage title researchers, surveyors, engineers, legal teams, & real estate land agents
-
Conduct due diligence on dairy farms & food waste hubs to test the viability of proposed digester
August 2014 - December 2016
Founder, Four Leaf Soap, LLC
-
Conducted market research for all-natural skincare in New York
-
Tested & developed products & marketing materials to launch new products
-
Wrote a thorough business plan for investors
-
Executed sales plan & generated sales for skincare in Upstate New York & e-commerce launch
February 2012 - May 2013
Assistant Food & Beverage Director, Hotel Ezra Cornell
-
Supervised event managers, chefs, & front- & back-of-house teams for banquets & corporate events
-
Built a Back-of-House ordering model & procured necessary ingredients for inventory & budget management
-
Oversaw 35 people in the execution of organization's events
-
Maintained strong relationships between The Statler Hotel & The School of Hotel Administration, while serving as a face of the organization to the industry & guests
May 2011 - August 2012
Social Media Strategist & Restaurant Consultant, RaxaCollective, Kerala, India
-
Researched & cataloged entrepreneurial conservation initiatives
-
Maintained a rolling blog highlighting conservation research
-
Facilitated in the restructuring & design of clients’ sustainable restaurant portfolio
-
Facilitated the termination & hiring of Executive Chef
-
Created a menu item sales & forecasting report
-
Redesigned & developed restaurant menus resulting in a 20% increase in sales
Interests
Nature Running Nutrition Beyond Sustainability Hiking Farming
Philosophy Regenerative Agriculture Food Sovereignty Travel Reading
Writing VW Vanagon Westfalia's Espresso Optimal Health Music
Experimenting Social Engineering Cooking
When I'm not working, I'm on an adventure, a run, or helping someone reverse-engineer and work towards their health and wellness goals. I've thru-hiked the Appalachian Trail...twice, and won a marathon - grit is my DNA and the long-term process to achievement is my oxygen. I'm always listening, observing, and learning. I love fresh espresso and tinkering with my VW Vanagon Westfalia (well before #vanlife was a thing). I dislike small talk and shiny object syndrome. I'm not you're typical person, but I like me this way, and I think you will, too.