Diana Rodgers, RD

Branding, Business Strategy, Social Media Management, Fundraising, Web Design, Blog Creation & Management, Email Marketing, Profit Identification & Optimization

What began as an executive assistant role evolved into an entire package of services, including branding, strategy, social media management, crowdfunding, email marketing, website development, brand partnership and affiliate income management, podcast producing, content management, and more.

Some of the outcomes of my work include:

• Planning and marketing crowdfunding, surpassing the original goal by $140,000

• Creating and implementing an organic social media strategy, growing her account from 25,000 followers to 120,000+ followers

• Launching and producing a weekly podcast, increasing monthly downloads from 3,000 to 15,000 per month

• Creating and implementing an email marketing strategy, growing her email list from 8,000 subscribers to 80,000 subscribers with an above-industry-average open rate and click-through rate

• Creating sales funnels and drip campaigns for services and digital products

• Strategically developing a partnership strategy, increasing her partnership income by 1,000%

• Developing and launching two online courses

• Networking of industry leaders, experts, researchers, influencers, and media to launch her latest initiative, Global Food Justice Alliance.

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