Michelle Hurn, RD
- megchatham17
- Jul 6, 2021
- 1 min read
Branding Strategy, Community Development, Social Media Consulting, Outreach Campaign Development
Michelle came to me with a dream and a lot of doubt and fear about executing it.
Over the course of a month, we defined her brand, identified her customer avatars, and refined the unique value she could offer. With this information we crafted a content strategy, inclusive of social media consulting, network marketing, YouTube consulting, and graphic design consulting, that increased her brand awareness and developed a book writing plan for her to write, edit, and launch her first book.
We were able to increase her follower size from 800 to nearly 10,000 within three months, increase her engagement rate from 1.5% to 4.3%, and create an automated posting plan that provided value to her audience but allowed her more free time to develop her educational material.