Meat Curious
- Jul 4, 2021
- 1 min read
Launch Strategy, Website Development, Email Marketing, Resource Creation
This course was the brainchild of Diana Rodgers and Robb Wolf. They built the course, but needed guidance marketing it and delivering it to the customers/students.
I developed a membership platform within WordPress and Infusionsoft for seamless hosting and delivery, then created a sales funnel for new and existing community members to promote and sell the course.
I also created PDF resources, An Ethical Guide to Sourcing Meat and Simply Meat: A Cookbook for Better Meat, to accompany the course.
The course sold over $30,000 on opening day and continues to be a source of online revenue for Rodgers and Wolf.
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